Situation

The Law Firm of DERZON & MENARD, S.C. needed an upgrade and increase online exposure to allow them to compete in the dynamic legal market. The firm also needed to compete in the mobile and tablet revolution.

Analysis

We commissioned research that revealed the values and aspirations of Derzon & Menard, S.C. customers. We learned they were traditional and hardworking people with relatively low expectations about legal issues, but high expectations about customer service and brand recognition. This led Netechx to choose the classic but yet modern style of architecture as the creative for tactical elements of Derzon & Menard, S.C. marketing strategy.

Solution

Classic brand development programming with a twist of modernization. The marketing and architecture of its newest interface effectively transmitted the law firm core brand value.

Services

Website Design and Development, Billboard display design, Social Media Marketing, Search Engine Optimization, Search Engine Marketing

Results

Employee morale and productivity immediately increased. The new organization identity ignited an increased of inbound calls from new customers, city wide brand recognition, and returning tremendous ROI for shareholders.

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Website Directories

Keyword stuffing

Do I need to explain why this is a bad thing? If someone asked you where to find a good seafood restaurant in town, would you tell them “Go to the crab house crab restaurant near the beach, you’ll find crab on sale crab cakes all you can eat crab”? Overuse of keywords can make Google crabby.

META tags

If you’re doing anything with META tags these days other than optimizing them for click through performance, you’re likely causing more problems than making improvements. META tags will have little impact on search this year other than improving clicks to your website. Think of these like you would pay-per-click ad copy, make changes over time to see how they impact your overall clicks.

Over optimized web pages

There was a day when keywords in your URLs, titles and headings had a very positive impact to your search visibility. While it’s good to have some keywords in your page names and URLs, don’t over optimize those URLs and headings with long strings of keywords. Again, don’t repeat yourself too many times.

Avoid self proclaimed “SEO Friendly” directories for building links. For a long time (most of the 2000s) getting your website listed in various web directories meant positive results for your SEO campaign. Have a real plan in place to attract links and visitors. Few people use these directories today which translates into few visits from these websites. Beyond a handful of the major directories, most are a waste of money and time.

Blogging for SEO

Zzzzzz. Boring blogs for the sake of SEO will have little or no impact. If you’re running a blog and have nothing interesting to say or share, don’t waste your time. If your blog doesn’t generate followers in social media or generate links from other websites it will likely have little impact on your results. Focus on creating unique and engaging content for readers. Use content to help build a brand and attract new customers. Use content to truly help people and you will be rewarded with incoming visitors and sales.

Dismissing mobile search

Mobile search is for real, folks. Take a look at your web analytics and see how many people visit your website from tablets and smart phones. It’s likely that number is somewhere between 10-30% and growing each month. I’m not saying that you need to focus all your energy on mobile visitors but you should have a mobile strategy in place to address the potential positive and negative impact mobile has on your website. Now is the time to start testing campaigns in mobile to learn more about your customers.

Not having time for social media

There’s always room for social media. When it comes to investing in online marketing often social media can take a back seat to traditional SEO, email marketing and general web design updates. Don’t let time and cost be an issue for getting your social media campaign started. With each Google update, we’ve seen more emphasis placed on social signals. The sooner you start your campaign, the farther ahead your team and company will be relative to competitors. It’s much more expensive to play catch up than it is to lead the way. The cost of marketing a business will only be greater in the future so plan and act now.

Traditional on page SEO

When I say “traditional SEO” what I really mean is search engine optimization as we knew it in 2005. In 2005 you would add lots of keyword rich copy to your website, move headings and other elements around the page to see what gives you the best rankings. On page optimization is starting to have less impact than it did just a few years ago. Unless you’re just starting a new business or e-commerce website, re-optimizing your on-page optimization will have little impact on search results in 2013.

Keyword rankings

To know where you stand in search engines, keywords are a good start but don’t focus on keywords alone. Keywords can be used as a guide and not an absolute measure of your campaign’s success. Are you improving your conversion rate while growing visitors? Are you targeting keywords based simply on volume projections? These are all questions you should ask when starting a campaign.

Loco for local

By not having a local search listing you are potentially missing out on local organic search results. An optimized Google+ local listing will also help you improve your placement among competitors.

Sean

The post SEO Tactics to Avoid in 2013 appeared first on NeTechX.

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Morgandezine is a Milwaukee based boutique of creative professionals. Together we put together projects for businesses that revolve around advertising, technology and marketing. We build value into small to mid-size businesses by creating effective marketing according to the current workings of technology and social enterprising.

• Website Development
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The Falk Group is a team comprised of communications and fund-raising professionals focused in the areas of public relations, investor relations, government relations and raising capital.

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Urban Underground is Milwaukee’s premiere, youth leadership development organization. Founded in 2000 Urban Underground has become a nationally recognized model for engaging youth in bold and life changing opportunities to address the most pressing problems facing them and their communities.

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Sentinel Alarm has protected homeowners like you in the Milwaukee Area for more than 13 years. We are the longest-serving Milwaukee Area Authorized Dealer for ADT Security Services, Inc. ADT is one of the largest and most experienced security company in the world. Sentinel Alarm provides you with custom security solutions that we believe deliver the best value available.

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The Milwaukee Area Workforce Investment Board (MAWIB) follows guidelines developed by the federal and state agencies that distribute funds. Those guidelines have not changed under the ARRA. The programs MAWIB provides, as described on this website, reflect the funding and guidelines established by ARRA.

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UR is a Men’s Clothing Lounge that sells gently worn, name brand, Upscale men’s wear. All of our items are hand picked for style and quality at prices of 40% to 80% off the original cost. We also welcome clothing articles on consignment. UR is the preferred destination for men with style and social consciousness. Express UR style with purchases from our wide variety of recycled designer suits and blazers.

• Website Design
• Website Development
• eCommerce Solutions
• Website Hosting & Maintenance
• Search Engine Optimization
• Branding Solutions
• Online Business Consulting

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